Privacy policy
How we collect, use and protect your personal data, in plain language.
Last updated: 9 November 2026
Who we are
We Are Entrepreneurs ApS (WAE) is a consulting and training centre based in Denmark. We are the data controller for personal data collected through this website. You can reach us about privacy through our contact form.
What we collect
- Member account: your email address and an encrypted password. We never see your password.
- Contact form: the name, email and message you choose to send us.
- Event bookings: handled by Ticketbutler, which collects the details needed for your ticket.
- Technical data: basic logs such as IP address and browser type, kept for security and to keep the site running.
Why we use it, and our legal basis
- To create and run your free membership and give you access to the Member Hub (contract, GDPR art. 6(1)(b)).
- To answer your enquiries and deliver consulting or training (contract or legitimate interest, art. 6(1)(b) and (f)).
- To protect the site against spam, fraud and abuse (legitimate interest, art. 6(1)(f)).
- To send newsletters or updates, only if you have opted in (consent, art. 6(1)(a)). You can withdraw at any time.
- To meet bookkeeping and legal duties (legal obligation, art. 6(1)(c)).
What we do not do
- We do not sell or rent your data.
- We do not use your data for targeted advertising or profiling.
- We do not make automated decisions about you with legal or similar effects.
- We do not use your personal data to train AI models.
Who we share it with
We use a small number of trusted processors under data processing agreements, including our website hosting and database provider, an email delivery service for account emails, and Ticketbutler for events.
Where data is transferred outside the EU/EEA, we rely on the EU-US Data Privacy Framework or the European Commission's Standard Contractual Clauses.
How long we keep it
- Member accounts: until you delete your account, or after 24 months of inactivity.
- Enquiries: up to 2 years after our last contact.
- Client and accounting records: 5 years, as required by the Danish Bookkeeping Act.
- Security logs: up to 90 days.
Your rights
Under the GDPR you can ask to access, correct, delete, restrict or move your data, and object to how we use it. You can withdraw consent at any time. We reply within one month.
If you are unhappy with how we handle your data, you can complain to the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.
Security
Data is sent over encrypted connections (HTTPS), passwords are stored hashed, and access to member data is restricted to the account holder and authorised WAE staff.
Children
Our services are for adults. We do not knowingly collect data from anyone under 15.
Changes
We update this policy when laws or our services change. The date at the top shows the latest version.
